About Us

Co-owners and best mates, Justin and Seth


Welcome to Delta Customs Handcrafted Lures, your number one source for all things fishing. We are dedicated to giving you the very best of fishing equipment, with a focus on quality, variety and affordability. 



 Thanks for visiting Delta Customs, my name is Justin! My friend and I founded Delta Customs Handcrafted Lures in 2021 as the grueling COVID-19 pandemic finally seemed to be coming under control. One night we were talking on the phone and the idea of starting the company was brought up. At the time we had no clue what exactly we were getting into or what would become of it. After some long talks we finally ended up deciding to make custom, high quality handcrafted fishing lures because we were tired of making trips to our local tackle stores just to be disappointed when the stores didn’t have the lures we were looking for or the quality lures we wanted. We both share a great passion for fishing and we want to help influence the fishing industry in a positive way by producing quality lures for anglers, made by anglers just like you. Each of our personal stories have helped contribute to the creation of Delta Customs and what we hope will become a permanent positive influence for the fishing industry and help drive it forward!


 Justin and Seth both grew up on the Mobile Delta near the Gulf Coast in South Alabama. Hence, the name "Delta Customs." The two first met and began their friendship during their freshman and sophomore year of high school playing football together at Spanish Fort High School. Their friendship began to grow and develop throughout the next few years with a main factor being fishing. Seth grew up bass fishing his whole life which led him to start competing in major bass tournaments across the state of Alabama and making it his lifestyle. Justin was introduced into the world of bass fishing when he met Seth. The two grew steadily in their friendship as well as their love for the sport. This love for bass fishing led to the start of Delta Customs. Together they now successfully handcraft and produce quality  custom fishing lures for anglers across the country that are looking for the best in quality while not breaking the bank when it comes to tackle. 



Founded in March of 2021, Delta Customs Handcrafted Lures has come a long way. Our passion for fishing led us to spend countless hours of valuable time and an immense amount of resources in order to research and experiment with lure designs and components so we could produce high quality, custom,  handcrafted fishing lures so we could be as successful as possible while out on the water. We want to share these amazing products with you and help our customs also be as successful and efficient as possible while out on the water. All of our products are proudly made in the U.S.A. We gladly serve our local anglers near the Mobile Delta area as well as other anglers across the country!

We hope you enjoy our products as much as we do! Our products were made by anglers, for anglers. If you have any questions or comments, please don't hesitate to contact us. You can find all of our contact info at the footer of our website under the “Contact Us” section. 


Thanks for visiting Delta Customs Handcrafted Lures!